Which Social Media Platform is Best for Your Business?

Once you’ve created your very own website, one problem still remains: there aren’t any viewers to actually, well…view your posts! Of course, it should be obvious that one can’t simply create a website, post whatever they like whenever they like, and expect views, comments, and promotions to flow in with ease.

Like anything, website popularity is something that takes hard work. This is where Social Media comes in.

In order to do so, you’ll need to, for the umpteenth time, advertise! It may sound incredibly taxing to share and promote and share all day long but if you take a look at what factors to take into consideration when advertising, you’ll have a far easier and maybe even shorter time. Said factors are as follows:

What kind of site do you want to run?

If you want to properly and with ease be able to advertise your site, knowing this is essential. If you speculate that you’ll be posting lots of images and high-quality pictures, you might want to consider sites wherein images are popular or predominant, such as Tumblr and Imgur.

If you post a lot of satirical content and sarcastic jokes, you might want to advertise your site on sites that condone such content, like Reddit.com.

What kind of audience do you want to reach?

This is another important factor to consider. For instance, if your site is targeted mainly at youths and millennials, you most certainly aren’t going to get any consistent views from people who frequent sites like LinkedIn, which is primarily used by professionals and older individuals.

If you’d like to appeal to younger audiences, social media platforms such as Twitter, Tumblr, and Snapchat are a wonderful choice, seeing as how they’re highly populated with younger-aged individuals.

What is everybody else using?

When advertising, the biggest waste of your valuable time would be to spend it sharing your blog and website on a niche and/or outdated social media websites.

These often have very few active users, meaning you’re reaching out to only a very limited audience. Save your time by advertising to more renowned and popular social media platforms.

With a quick Google search, you can easily view the top sites. Facebook, Instagram, and Twitter top the ranks and are foolproof choices.

What are your end goals?

Would you like your site to be perceived as popular and trendy? Or would you prefer for it to be seen as cool, edgy, and hipster? The social media sites you advertise your site on have quite a large say in this.

If you advertise on sites like Pinterest, expect your viewer audience to be filled with individuals interested in crafts, art, creativity, and whatnot- meaning your site needs to deliver that sort of content too.

If you’d like your site to be a home for your rants and opinionated case studies about a certain government, then you might want to consider advertising mainly on sites which user base has a lot of individuals who think and feel the same way, such as Tumblr or Reddit.

Your Turn

To sum it all up, if you want to advertise your site effectively, it would be wise to consider the type of website you want to run, your target audience, the popularity of your chosen social media platforms, and your end goals.

If you take all of these into account and carefully consider the factors, you will and should be able to advertise most efficiently and share your content to your target audience, all with effort and time.

How did you choose the Social Media platform for your website and/or blog?