In order to expand your business, a website is usually more than necessary. It allows people who wish to purchase your services or products to scroll through any important details you’d like them to be aware of.
Setting up your very own website is relatively easy, what with all of the websites providing simple use and interface for business owners like you. But once you have your website up and ready to be visited, yet one question remains: What do you put on it? Luckily, answering that question is easy enough.
Keep on reading, because here are the must-have pages you need on your website:
1.) Homepage – What’s a website without a homepage, after all? It’s what attracts the customers at first glance. You need to make sure the design of the home page is simple, sleek, easy to use and most of all attractive. The fact is, customers simply aren’t going to be willing to navigate through a page that strains the eyes with overly neon colors and too-little text. Also make sure that everything useful is found on the homepage, as to not bore your consumers.
2.) About Us – Let visitors have a glimpse of the more personal side of your business. Show them that you’re actually human, that you’re running this business for a reason. Tell them about when and why you started up your new business and the things that inspire you to keep ongoing. Give them details about what exactly your service or product is and what it does. When people buy, most of the time they like to research- so give them facts they can eat up.
3.) Products/Services – What goods are you selling? What sort of service are you providing to people? Make a page wherein you list all of these facts down. It will not only help you but also the customer since they don’t have to scour all of your pages in order to find out if you sell a specific item or service. If you’d like, you can add prices to this page too, in order to save time and effort answering questions.
4.) Questions and Answers – Speaking of questions, as fun as it is to answer them sometimes (since they mean the customer is interested) it can take up a lot of time answering e-mail after e-mail- especially if it happens to be the same question asked over and over again! Take a load off of you and your customer’s shoulders by putting up a Frequently Asked Questions Page for all of your commonly received inquiries. Make sure you answer the questions honestly, but also in a manner wherein the customer is more persuaded to purchase your item.