This week I learned that Chuck Jones, the cartoonist behind the Road Runner and Wile E. Coyote, once created a set of nine rules that he used as a filter for his creative process. He called them “Road Runner Rules.”
Those guidelines gave reliable direction all through the innovative procedure for Chuck and clarify why Roadrunner shows never “felt somewhat off” as some content does.
Here are those 9 rules from Chuck Jones:
Jason connected a comparable arrangement of standards to the blogging world that he uses to help him keep his content-based business focused on his values.
Questions for Creating Your Own Road Runner Rules (from Jason Zook)
Source: Define Your Road Runner Rules
After reading Jason’s answers to these questions, I decided to accept the challenge.
I now have 9 Road Runner Rules that I can use to run my content-based business.
But before we go any further: I am running a content-based business.
Let me elaborate by quoting Jason again:
“A content-based business is one in which a business owner shares consistent and free content (emails, blog posts, articles, videos, podcasts, etc) with an audience. That content helps audience members improve some aspect of their lives. The business owner makes money by creating products and/or services that build on the free content and provide even more value to the audience.”
So, without further ado:
Road Runner Rules are the guiding principles that I’m utilizing to make and share content. They fortify the substance that I place out into the world. These are the guidelines defining what you’ll find here.
It’s an incredible exercise, regardless of the possibility that I never take a gander at these words again.
The intuition and writing these down helps me to “zoom out on the business” and exposing…
I am so thankful to Jason for sharing this cool exercise, and for encouraging me and hopefully you to be better.