Once you start up a blog, write a post and make it live, you can’t just be satisfied. In order to distance yourself or stand out from the thousands of ordinary, repetitive blogs on the internet, you need to create an effective blog.
What exactly does having an “effective blog” entail? An effective blog is typically one that consists of useful content, has a large amount of consistent viewer traffic (meaning lots of readers!), and earns a sizeable profit.
One might think it almost unrealistic to achieve an effective blog, but if you are aware of the elements of one and work hard in order to garner them, it definitely will be possible. Here are the essential elements of an effective blog:
Useful posts/content. The sad truth is, nobody is going to give your blog posts the time of day if you don’t have content interesting or beneficial enough for the majority of readers.
Posting useful content is essential. Random, blurry pictures you take of your backyard simply aren’t going to garner the same attention that a detailed travel post or a post about ‘tips for making money in your spare time is.
Write content people care about.
Consistency. This goes for both writing style and scheduling of posts. If your writing style goes from happy and easy-going to serious and vocabulary draining the next, readers are going to be confused.
You need to decide on a certain writing style, take into consideration your target audience, and stick with it. The same goes for scheduling your blog posts.
If you’re going to post twice a week, post it on the same day (preferably even the same time) each week, in order to let your readers know that you are consistent and dedicated.
Marketing/Sponsorships. In order to garner funds to pay for the materials you need to keep your blog alive, you’ll need sponsorships.
If your blog is popular enough, you might just be approached by a sponsor who is willing to offer you money in exchange for advertising their product in say, a blog post or in the form of a pop-up.
You may also choose to advertise your own products (in a subtle way, of course) through your blog posts in order to encourage readers to buy them.
Interaction. Another thing very efficient blogs possess is interaction. This is when the blog writer/s has a bond with their readers.
One can achieve this in many ways, including setting up a comment or chatbox on your blog page. Be sure to reply to your readers as well.
Let them know you hear their voices and are taking their thoughts into account. Readers might also give you advice on how to improve your blog, which is an added benefit.
Uniqueness. One of the most important parts of an efficient blog is its uniqueness. Readers will easily notice if you’re simply copying content from other blogs or imitating the personality of another blogger.
In blogging, it is important to be original. Allow your personality to shine in your posts and your blog most definitely will too.
Your Turn. If you take the time to read and dissect the points above and work hard in order to achieve them, you will without a doubt be able to create a highly efficient blog (with time, of course!)
As a recap, you need useful posts, consistency, sponsorships/marketing, interaction, and uniqueness.
Be sure to consider all of those qualities when creating your own blog and spin them into something that truly suits you.