Everything You Need to know about Mailerlite

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In the business world of marketing, Mailerlite may be comparatively new but has consistently been a well-known and in-demand email service provider. Its youthful approach makes it more distinguished in the business as years go by.

Mailerlite was started in 2010 by young developers and designers. Commonly, the average age of the handlers is 25 years old. Its founders have come up with this company as they were inspired by the book “Rework” by Jason Fried and David Heinemeier, founders of 37signals.

The company is based in Vilnius, Lithuania. As the team had been serving the world for a couple of years, they are multilingual who can speak 7 different languages such as English, Spanish, Russian, Polish, French, Portuguese, and Lithuanian.

They are also working remotely in different parts of the world like Morocco, Bali and Sweden, Scotland, Poland, Thailand, and Costa Rica.

Back in 2005, its founders had only set up a web design and development firm until such time that they have discovered and learned about email marketing. This is when they have started to create Mailerlite and stick with it for the rest of the years.

Currently, the company is composed of 27 employees as designers, developers, speakers, writers, and photographers. They are serving over 300,000 customers worldwide, from global companies up to small businesses.

Not a Mailerlite user yet? Start a free account with a free trial of up to 1000 subscribers.

PROS AND CONS

Mailerlite has a different approach to its user brought about by the youthfulness in its design and layout. It is known to be very modern, simple, clean, and organized. Here are the things that are considered as its edge among others:

User-friendly interface – Their dashboard is very simple and easy to use, making it less complicated especially to those subscribers who are just beginners.
Landing Page Editor – This sole feature of the site allows users to create their preferred design and layout of their landing page which may be hosted either by your own domain or by Mailerlite itself.
Substantial premium plan – This is what most users like about it as their features and other add-ons on marketing automation are for free.
Pricing – Compared to other providers, hands down Mailerlite is in a class of its own.

There is just one thing that may have been a disadvantage to it as some important features may not be offered on this site like social features and advanced reporting. But remarkably, this may not affect greatly especially to those who have been using this for quite a long time.

FEATURES OF MAILERLITE

As the site continuously helps its subscribers, these are the features that are usually what makes it more in-demand worldwide:

Makes you edit your newsletter – This helps you have professionally styled newsletters thru the Drag-and-Drop editor without using HTML.
With available HTML editor for customization – This makes you create your preferred HTML email thru HTML.
With photo-editing feature – Through this, you can thoroughly edit your photos to be used in the email with all the tools you will need. No need for you to use other applications.
With available File manager – This lets you save and manage your files while you are creating your email campaigns.
Grow your subscriber list – It has its feature where you can monitor the subscribers thru management, pop-ups, and landing pages.
Track and record the results – Yes, you can track the results to easily monitor and have the data you needed.
Go Mobile for this – Mailerlite has its mobile application that you can use to easily track updates wherever you may be.

As many have already been using this, positive feedback for the site has been consistently written and found. Its easy navigation has been a vital point of why most subscribers have wanted to use this.

It has been described by most users as modern, unique, and simple-styled as they never got a hard time learning and using it. This may have been also a very good outcome of the millennial community of its founders and developers.

Making it a tool being used worldwide, it is favored by many as its interface is under 10 different languages, which is very useful for different users all over the world. The different range of tools and choices in the site is also a high consideration of why it is being widely used.

[callout]Not a Mailerlite user yet? Start a free account with a free trial of up to 1000 subscribers.[/callout]

CONCLUSION

Mailerlite has been very vibrant and dynamic in the line of email marketing and this is what they have been keeping throughout the years. Note, this isn’t a sponsored Mailerlite post.

Since it is also a bit cheaper than any other tool, there may also be some inconveniences that the user may experience like the cons discussed in this article, but handling such a situation would already depend on its users on how they can jive and adjust with the system.

Considering the features of Mailerlite, these are enough reasons why many people worldwide are deciding to use it.