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In the business world of marketing, Mailerlite may be comparatively new but has consistently been a well-known and in-demand email service provider. Its youthful approach makes it more distinguished in the business as years go by.
Mailerlite was started in 2010 by young developers and designers. Commonly, the average age of the handlers is 25 years old. Its founders have come up with this company as they were inspired by the book “Rework” by Jason Fried and David Heinemeier, founders of 37signals.
The company is based in Vilnius, Lithuania. As the team had been serving the world for a couple of years, they are multilingual who can speak 7 different languages such as English, Spanish, Russian, Polish, French, Portuguese, and Lithuanian.
They are also working remotely in different parts of the world like Morocco, Bali and Sweden, Scotland, Poland, Thailand, and Costa Rica.
Back in 2005, its founders had only set up a web design and development firm until such time that they have discovered and learned about email marketing. This is when they have started to create Mailerlite and stick with it for the rest of the years.
Currently, the company is composed of 27 employees as designers, developers, speakers, writers, and photographers. They are serving over 300,000 customers worldwide, from global companies up to small businesses.
Not a Mailerlite user yet? Start a free account with a free trial of up to 1000 subscribers.
Mailerlite has a different approach to its user brought about by the youthfulness in its design and layout. It is known to be very modern, simple, clean, and organized. Here are the things that are considered as its edge among others:
There is just one thing that may have been a disadvantage to it as some important features may not be offered on this site like social features and advanced reporting. But remarkably, this may not affect greatly especially to those who have been using this for quite a long time.
As the site continuously helps its subscribers, these are the features that are usually what makes it more in-demand worldwide:
As many have already been using this, positive feedback for the site has been consistently written and found. Its easy navigation has been a vital point of why most subscribers have wanted to use this.
It has been described by most users as modern, unique, and simple-styled as they never got a hard time learning and using it. This may have been also a very good outcome of the millennial community of its founders and developers.
Making it a tool being used worldwide, it is favored by many as its interface is under 10 different languages, which is very useful for different users all over the world. The different range of tools and choices in the site is also a high consideration of why it is being widely used.
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Mailerlite has been very vibrant and dynamic in the line of email marketing and this is what they have been keeping throughout the years. Note, this isn’t a sponsored Mailerlite post.
Since it is also a bit cheaper than any other tool, there may also be some inconveniences that the user may experience like the cons discussed in this article, but handling such a situation would already depend on its users on how they can jive and adjust with the system.
Considering the features of Mailerlite, these are enough reasons why many people worldwide are deciding to use it.
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