We all know that e-mail lists are absolutely essential for businesses since they allow you to get the word out to your customers and loyal subscribers about the latest news, updates, and announcements about the product or service that you offer. But the trouble is actually growing this so-called email list and adding people to it.
After all, what’s the point of having something to send, if you’ve got nobody around to send it to?
Like any business owner, I’m sure you desire to further the growth of your business- so start by growing your e-mail list! Here’s how:
1.) Present the option – First and foremost, you’re going to have to actually present the option to subscribe to the e-mail list to your readers. After all, how are they going to want to get onto your e-mail list if they don’t know anything about it, right? Add the option to subscribe on your website. There are plenty of ways you can choose to go about this, like seeing up pop-ups or just plain linking the subscription box on all of the pages- just make sure it isn’t too overwhelming because that drives potential customers away.
2.) Give incentives – The next step is to give incentives. You’re going to have to make the people actually want to subscribe to your e-mail list, after all! Give them a little reward for doing so, such as free eBooks or content exclusive only for individuals on your company’s e-mail list. This encourages them to sign up and keeps them coming back to your website for more.
3.) Make good content – No matter how great your incentives are, nobody’s going to want to be on your e-mail list if all of the newsletters you send out are boring and aren’t worth your customers’ time. Make sure that the things you send out are actually quality and interesting, because a lackluster newsletter is just going to make them unsubscribe, or even stop visiting your website and purchasing your service entirely. Keep in mind that your content must always be concise, easy on the eyes, and well-written.
4.) Promote it regularly – In order to attract new individuals to your e-mail list, try and promote it as much as possible, but in a non-obnoxious way. Make subtle mentions of it on your other media, such as blog posts and social media posts. Not everyone has the time to visit your website, after all, so try and make the subscription box as easy access to all as possible.
5.) Don’t spam – Lastly, do not spam your customers to subscribe to your e-mail list. And when you do finally get them on, don’t spam them with dozens upon dozens of newsletters they won’t have time to read- all that’s going to earn you is a lost customer! Send updates every now and then, but don’t overwhelm them.
Now you know how to grow your e-mail list! Get started with these steps right now, your new customers are waiting.