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When you’re a small business, responding to emails all by yourself is fine and dandy, since you have the time and energy to reply to the manageable amount.
But when it grows bigger, you might find yourself struggling to respond to the heaps of e-mails you receive, not to mention having to manually send out newsletters!
If you’re having trouble keeping up with the people on your e-mail list, you might want to consider getting yourself an autoresponder. You can basically craft out emails to send to people on your email list in bulk, at any time and anywhere you want! The autoresponder is going to absolutely save your life and here’s why:
1.) Save time – First and foremost, you get to save so much time! Instead of manually writing out e-mail after e-mail after e-mail and sending it out one at a time, you can instead just send them all at once with just a single click of a button or a tap of the screen. You might think it’s a small change but when your business grows bigger and you gain more customers, you’ll understand just how important an autoresponder is.
2.) Reach more people – If you’re somebody who likes to respond to the e-mails they receive one at a time, you may find it difficult to be able to answer them all in just a short period of time. It will take you a while to get to the next person, and you risk losing your customer’s interest because of it. With an autoresponder, however, you can immediately reply to any interested individuals- a lot of them, at that. You can not only reach more people, but the fast replies will also encourage them to avail themselves of your services.
3.) Customizable – You might be reluctant to have an autoresponder because you feel it takes away the “intimacy” or personal relationship between you and your customer when in reality, this is far from the truth. With an autoresponder, you have the ability to customize your responses before you send them out! You can change the tone of your message depending on the person you’re speaking to with ease, so you don’t have to worry about sounding robotic.
4.) Good for any occasion – Good businesses keep in touch with their customers through any occasion or holiday. It can be time-consuming to have to create and send out a new email again and again so keep it nice and easy with an autoresponder which can be customized to suit any occasion, be it Christmas or summer.
5.) Keep them interested – The thing is, if a business doesn’t regularly contact or update its customer about the recent happenings and updates, the customer is likely to lose interest. You’ll have no excuses about lack of time with an autoresponder because it will be able to send out emails en masse.
My recommended autoresponders/email marketing service providers are Convertkit & Mailerlite. I will tell you why in separate posts soon, but feel free to explore.
Finally, convinced? Then what are you waiting for? Go and get yourself an autoresponder today and save time and effort all while catering to your customers’ needs.
