Blogging- it’s something people have partaken in ever since the internet was invented. Blogging, by definition, is a website or a series of web posts wherein a writer (or writers) expresses his or her opinions, interests, observations, and almost everything under the sun.
But what do you need to do before you go live? Well, today I am going to tell you.
Blogging has been steadily increasing in popularity, given the growing importance of the internet in the day-to-day lives of society.
The more viewers a platform gets, the more bloggers are encouraged to post and the more people grow encouraged to create their very own blog. However, the problem many face is this: Where do I begin?
There are quite a few things one needs to consider. Said things are as follows:
Blog Design. This step is important if you want people to give your blog the time of day. Basic HTML-like appearances are not considered aesthetically pleasing to most people, especially millennials.
If you are starting out, you need not spend hours adding bells and whistles to a blog before you go live. A simple, neat design, with toned-down colors and easy-to-read text, is a key.Make sure the site is easy to navigate, have all the navigation buttons located in one area, with text big and bold enough to read without straining the eyes.
Make sure the site is easy to navigate, have all the navigation buttons located in one area, with text big and bold enough to read without straining the eyes.
Strategic Content Plan. In order to draw individuals in, you need to establish a writing style for your blog before you go live. If you’d want to have a trendy, up-to-date fashion blog, for example, a happy writing style with the minimal use of lengthy words is important. You must consider your target audience.
If one wishes for pre-teens to be the most active visitors of their blog, tone down the vocabulary and increase the usage of modern lingo. If your target audience consists of professionals, make sure your writing style is refined albeit easy to understand- keep in mind it isn’t a research paper.
Another important thing to keep in mind is the dates you update your blog. Do your best to update consistently. If you wish to update once or twice a week, do it the same days each week- stick to a schedule so viewers know when to return for updates.
Methods for Promotion. It is important that an individual not overlook this before the blog is live. In order for people to actually visit the blog, they need to know about it. When it comes to blogging, over-sharing isn’t bad- not if you want people to see your blog.
Post it on your social media sites; Facebook, Instagram, Twitter…Wherever you have followers.
On-Point Branding. When blogging, your page needs to have a certain kind of beauty to it; an “aesthetic”, if you will. The blog needs to fit a certain theme.
If your blog is cutesy and pink, with happy posts about your travels, don’t make the background dark and gloomy. Everything needs to be coordinated- from the background to the layout and perhaps even the URL!
Monetization Method. It’s no secret that a lot of bloggers use their online platforms as a source of income. It is up to the blogger’s discretion whether or not they choose to make their blog non-profit.
However, if you wish to take blogging to the next level, monetization is a good way to do it. I suggest thinking about this before you go live. There are many ways to do this. One might write blog posts about a certain brand that happens to be sponsoring them or have advertisements in the form of pop-ups on the site.
Do consider that the larger the number of advertisements a blog has, the less pleasing it is to the eyes of viewers.
It would be smart to use the guidelines above in launching your own blog, however, one must not overlook the main and most important point of starting a blog: to express yourself.