Do you know why most blogs fail? No, it’s not because of lack of traffic. Even the ones that get a lot of traffic tend to fail. Why?
Blogging can be a great way to make money from home.
In fact, 1000s of new blogs are started every month with the hope of pulling people away from their 9-5 job.
The problem is that most of these blogs will fail.
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Blogging seems so easy!
You install WordPress and then you start writing. From there the money should simply start flowing, right?
Unfortunately, that isn’t the way it works.
Many new bloggers spend months working on a blog without understanding why things aren’t working.
This post is going to show you 5 major reasons why blogs fail.
5 Reasons Why Most Blogs Fail
First things first: you need to take responsibility for your blog. You shouldn’t look around for reasons to blame others for the lack of your blog’s success.
You control the content. You control the direction. You control how it makes money.
Your blog’s success is completely reliant on you.
With that out of the way here are some reasons why your blog might fail.
1. You Only Care About Yourself
Blogging can be a very selfish venture.
You come up with an idea and you write about it.
It’s all about you.
Unfortunately, your audience doesn’t care about you initially. They care about themselves and the problems they are trying to solve.
It’s important that your blog focus on your audience’s problems. Granted, these could be the same problems that you face but if you aren’t helping your audience with something then why should they pay attention to you?
Over time when you have an established audience and you’ve sent them some emails and they get to know you then they will care about your problems as well.
But it’s like going on a first date and the other person only talks about themselves.
Don’t be that terrible first date.
2. Lack of Focus
You’ve probably read the advice that the more you niche down, the better off you will be.
This isn’t that advice.
However, at the beginning of your blog’s existence it would be wise to focus on a single topic.
Because there is only so much time in the day. You aren’t a content writing machine so thinking that your lifestyle blog can cover organization, make up, fashion, crafts, and cooking isn’t realistic.
Let’s pretend you’ve written a post on 10 awesome apps for your 6-year old.
The people that come to read that post are interested in that particular topic. If you want them to explore more of your blog then you probably need posts that are related to that one.
If everything else is on gardening and cars then they will leave pretty quick.
You also have to consider your email opt-ins. Getting people to sign up for your mailing list is hard enough but getting people to sign up for an opt-in that isn’t remotely related to what they are reading is almost impossible.
If you spend the first couple of months focusing on a topic or two then you can craft the blog experience around those topics making it better for your audience.
It will also make your life easier when it comes to writing.
This doesn’t mean that the topic has to be so small that you can only get one or two posts out of it but if you are going to talk about blogging then maybe you avoid how to succeed on social media for a bit.
3. Not Building Relationships With Your Audience
A successful business is always built on relationships.
Your blog is a business and therefore its success will be based on the relationships that you build with your audience.
What does this mean?
The goal of any blog is to get people to spend money. Whether it’s on your products or affiliate products that you are marketing.
The more people trust, the more willing they are to open up their wallets for you.
Too often bloggers go in with the mindset that they can write a blog post sprinkled with affiliate links and their audience will click the links and purchase.
Michelle Gardner makes over $30,000 a month from affiliate marketing because her audience trusts her. You can get the same amount of traffic as her and not make close to 10% of what she makes because you don’t have a relationship with your audience.
So how do you build one?
It begins and ends with your mailing list.
Email is going to be the best way to communicate with your audience. It’s your chance to be in their lives.
You must remember that your email open rates will hover around 20% – 50% and this is why it’s important to consistently reach out to your audience.
When the time comes to sell them something, hopefully, you’ve provided them with enough value that they are ready to open up their wallets.
4. Spending More Time Writing Than Promoting
You can write the world’s greatest blog post but if you don’t spend time letting people know about it then nobody is going to read it.
Because time is limited most bloggers think their time should be spent writing content. While content is important, promoting it might be even more important.
At the beginning of your blog’s existence, things don’t run on autopilot. You have to spend months promoting to build up consistent traffic levels before you can take a break.
Simply putting a blog post on Pinterest doesn’t mean you are done promoting it. You need to stay on top of things and don’t be scared to let the same people know over and over again about your awesome content.
5. No Gameplan When It Comes to Money
There are a ton of ways to make money blogging. So many that most bloggers start a blog and figure that they will come up with a way to make money later.
The problem with this approach is that to make money with a blog you have to take your audience on a journey.
If six months from now you decide that you want to make money with affiliate marketing then that means you spent six months writing content that doesn’t promote affiliate products.
If you plan on making money with an online course then that means you might’ve wasted time not preparing your audience for the course by writing about the topics it will cover.
Understanding how you are going to make money with your blog will help you come up with a game plan for everything.
If you know that you are going to offer consulting services then that means you should focus your content around the problems that your services will solve.
Figuring out how you are going to make money from the beginning doesn’t mean you are tied to that revenue method. It simply means that is the approach that you are going to take for now.
Another benefit to figuring things out early is that it means you are closer to making money. The sooner you begin to make money with your blog then the sooner you’ll want to push even harder to make it successful.
Don’t press pause on figuring out how you are going to make money.
Your Blog Doesn’t Have to Fail
If someone told you that blogging is easy before you started to blog then you might agree with them.
When you break it down the actual act of blogging isn’t that difficult.
What makes blogging a bit more difficult than one expects is that there are a ton of moving pieces.
If you can’t keep track of these moving pieces then things start to fall apart and this is where mistakes begin to occur.
If you can keep in mind the reasons why blogs fail in this post then you have a better than average shot at succeeding with your blog.
Question: Why do you think most blogs fail? You can leave a comment by clicking here.